For Etsy sellers

Know what you keep from every Etsy sale.

Transaction fees, payment processing, listing fees and ads all come out of the price before it reaches you. Cajella starts from what your product costs to make, adds the fees you pay, and shows the price you need on Etsy and on every other place you sell.

Etsy fee rules and the price needed on each channel are part of Cajella Pro. Free costs your products, on 1 sales channel.

How it works with Etsy

You record the sale. Cajella does the math.

Cajella doesn't import or sync your Etsy orders. It doesn't connect to your Etsy shop: you record each Etsy sale in Cajella, and it works out the cost, the fees and the margin.

The fee problem

Where Etsy profit goes.

Fees stack up

A transaction fee, a payment processing fee, a listing fee and sometimes an ad fee, each taking its own cut of the same sale.

One price everywhere

The price that works at a market or on your own site may not survive Etsy's fees, and the price that works on Etsy may be more than you need elsewhere.

Sales aren't profit

Your shop's sales total says nothing about what's left after materials, time, packaging and fees.

Stock in more than one place

When the same items sell on Etsy, at markets and directly, it's easy to promise something that has already sold.

With Cajella Pro

How Cajella Pro handles marketplace fees.

Fee rules you enter

Add Etsy as a sales channel and enter its fees as rules: a percentage, a fixed amount or both, charged per item or per order, on the order total or on the item price only. When Etsy changes its fees, you update the rule.

The price you need on each channel

From your pricing targets, Cajella works out the price that still leaves you the same amount after each channel's fees, for Etsy and every other channel you add.

Fees saved with every sale

When an order ships, its fees are saved with it, and your sales report shows revenue, cost of goods and margin with channel fees included.

One stock for every channel

Finished goods are one pool. Confirming an order reserves its items, wherever the sale came from.

Price after fees

The price you need on Etsy.

Price needed on Etsy for an item whose pricing targets call for $30.00
Item Amount
What your pricing targets say this item needs $30.00
Percentage fees you entered: 6.5% + 3% 9.5%
Fixed fees you entered: $0.25 per order + $0.20 per item $0.45
Price needed on Etsy: (30.00 + 0.45) ÷ (1 − 0.095), before rounding $33.65

Example numbers — your costs will be different.

Illustrative example. Your Etsy fees may differ; enter the fees that apply to your shop.

Built from your own costs and the fees you enter. At $33.65 the fees come to $3.65, leaving the $30.00 your pricing targets call for.

Every channel

Etsy and everywhere else you sell.

Channels side by side

Add your direct sales, markets and other platforms as channels too. Each has its own fee rules and its own required price, so you can see which channels need a higher price.

What's Free and what's Pro

The Free plan costs your products and includes 1 sales channel. Pro adds more channels, channel fee rules, the price needed on each channel, and target-margin and minimum-profit pricing.

Compare the plans

Etsy questions

Etsy seller questions.

Does Cajella import my Etsy orders?

No. Cajella doesn't connect to Etsy, and it doesn't import or sync your orders. You record sales in Cajella, and it handles the cost, fee and margin math.

How do I handle Etsy ad fees?

Add them as a fee rule if you want them in your prices. A rule applies to every order on that channel, so an ad fee that only hits some orders can't be limited to just those orders.

Can a fee apply to the shipping I charge?

Yes. Each fee rule applies either to the whole order total, including the shipping you charge, or to the item price only.

What happens when Etsy changes its fees?

Update the fee rule. The price needed on that channel is worked out again from the new rule, and orders that already shipped keep the fees saved with them.

How are fixed fees charged once per order handled?

For the price needed on a channel, Cajella treats a per-order fixed fee as if each order has one item, and says so next to the price.

Which plan do I need?

Free covers costing your products and 1 sales channel. Fee rules, more channels and the price needed on each channel are part of Pro.

Marketplace pricing

The math behind a marketplace price.

Why markup isn't margin and revenue isn't profit, in Resources. See what else Cajella does on Features, or compare Free and Pro on Pricing.

See what's left after Etsy's fees.

Start free with your own product costs. Upgrade to Pro to add Etsy's fees and see the price you need on each channel.

Etsy is a trademark of Etsy, Inc. Cajella is not affiliated with, endorsed by or sponsored by Etsy.